Aerovista Dental
A refresh of an existing dental brand that was looking to be more effective and relevant in their market.
The Client
Aerovista Dental is a luxury dental office that offers a full house of services for their clientele.
The Challenge
Refining and correcting the brand to better represent the vision and mission of the business as well as further appealing to their target market while standing out in the market.
The Strategy
Focusing on the identity of the brand, deliberate refinements and slight pivots helped soften the brand as well as become more relevant to the audience. The approach of a more lifestyle-like brand allows the business to appeal and grow.
The Design
Reducing the sharpness and masculinity of the existing brand, has allowed the new brand to be more welcoming and warm as it draws in customers. The softer design visually compensates for the preconceived notions of the dental office and dental procedures. This is further carried out in brand messaging, imagery, and further touchpoints
The Creative Solution*
The balancing of the fears of the dental office with a warm lifestyle brand offers a more relaxing and pleasant brand to associate with the essential services offered. This appeals to not only their ideal audience of females and women who make household purchase decisions, but also defuses any anxieties of dental visits.
The Results
A refreshed brand that more effectively portrays the lifestyle brand to their audience and reinforces the top-quality service and process.
*Learn more why our solutions drive results.
Dr. Williamson's
Liquid Novocaine
As an intriguing sub-brand, our client had a whiskey product that was under the Aerovista Dental brand name. We decided to strategically pivot the whiskey’s brand name to more of an appealing and nostalgic personality.
The re-envisioned “Dr. Williamson’s Liquid Novocaine” sub-brand shines light on the dental practice in a fun way while still making it more personable by connecting it directly to the owner/dentist of Aerovista Dental. Due to the new position, the brand and label now are more impactful and drive an emotional connection through an interesting and humorous concept that won’t be forgotten.
