Central Coast Meat Market
An award-winning brand designed to present this bold Texas-style eatery with a tongue-in-cheek twist.
The Client
Located in Pismo Beach, California, Central Coast Meat Market is true Texas-style BBQ served up the way you love it. This brilliant restaurant is designed to allow each customer to build their own delicious meals and enjoy the welcoming atmosphere while being in this classic West Coast beach town.
The Challenge
Bringing real Texas BBQ to the middle of California’s Central Coast is no small task. That’s why a strong, unique brand identity is crucial for market entry and capturing our client’s target audience successfully.
The Strategy
When we were approached by Central Coast Meat Market with this project, we all agreed that a light-hearted, “tongue-in-cheek” brand personality would be key. After researching the local market and audience opportunity, we knew the overall brand strategy needed to declare an art direction that was masculine and capture the “meaty” business while still having a fun, casual side that is family-friendly and approachable. The strategy here is that both “character traits” of the brand identity are bold in essence and portraying this to the target demographic is key for proper brand communication and marketing.
The Design
This client was extremely open-minded, they were themselves bold and knew that a strong, fun brand is what will market the best. They trusted us to craft an original brand identity system that was scalable and memorable. The brand’s identity accomplishes this and more by not only standing out, but enveloping a concept that draws the eye in, creates an interesting talking point, and relates with their target customer.
The Creative Solution*
A strategy driven brand that relates to the meat-lover audience while portraying the business in a unique way that stands out. This reinforces the initial audience while drawing in further patrons who enjoy the brand and its approachable environment. This brand is not only bold, but also light-hearted and fun to give life to this family-oriented business. It signals that our client loves meat and you’ll be given the juiciest BBQ you have ever had…Texas style.
The Results
– Jason G. (Co-Founder)
*Learn more why our solutions drive results.
The Published Accolaide
The bestselling LogoLounge book series features the leading edge of identity design created by highly accomplished and noteworthy up-and-coming designers from around the world and carefully curated by an expert panel made up of some of the most revered names in the industry.
This brand identity received global recognition as it was chosen out of 35,000+ submissions from 68 countries to be published in the eleventh edition of the popular LogoLounge book. A total of 601 designers and agencies were selected with a total of 2,500 brand marks represented in this publication.
