Planetary Estates
Aligning the stars for this brand founded by a wine enthusiast and former NASA scientist.
The Client
From landing humans on the moon with NASA to creating a winery within the Yountville Appellation in Napa Valley, the founder of Planetary Estates ensures this isn’t your average winery.
The Challenge
As a new winery entering a highly competitive market, we needed to create a brand that shared the incredible story behind the winery while maintaining enough mystery to intrigue a specific audience.
The Strategy
By strategically focusing on the elements of space through brand implementation and messaging, we hint at the story behind the brand as well as drive interest from the audience through the positioning’s unique approach.
The Design
Carrying the distinct galactic theme throughout the brand’s identity system and touchpoints, we empowered the wine to stand out. The unique logo abstractly speaks to planet alignment while hinting at the wine product and brand story. Further aesthetic exploration led to labels that speak to the vastness of outer space and draw the eye in through an elegant design.
The Creative Solution*
A cohesive brand identity system that focuses on a novel space theme has brought to life a brand that is recognizable and scalable. The brand strategy has seamlessly enabled the business to share its story in harmony with the identity of the brand.
The Results
A unique brand that resonates with the target audience by clearly aligning with their lifestyle and signaling an intriguing story.
*Learn more why our solutions drive results.
